This is episode number two, Ken, welcome back. And we'll be bringing you a round up of the latest news, some commentary and an interview today with our friend Dimitri Shapiro, from Koji, and also be doing deep dives. Yes, welcome to The Created Economy, our weekly news show on everything happening in the creative economy. Where Snapchat once had its concept for short-form Stories stolen by nearly every other social app, including most notably Instagram, it’s now the swipeable TikTok vertical feed that everyone is copying.Blame that new moon for the tech problems. The test also shows how influential TikTok has become in terms of dictating the social app user experience. It’s no surprise, then, that Snapchat would want to do the same among its own user base, as well, given that the TikTok U.S.
Even YouTube began testing a TikTok-like experience in recent days. Instagram, meanwhile, has been expanding its TikTok-like feature, Reels, to new markets, including India. national security review.Īmid the threat of TikTok’s removal, rival social apps have climbed the app store charts, including Byte, Likee, Triller and Dubsmash. Meanwhile, Musical.ly (the app that became TikTok) has had its acquisition by China’s ByteDance come under a U.S. military branches have also blocked access to the app, following a Pentagon warning earlier this year. On Friday, Amazon instructed its employees to remove the app from their company-issued smartphones, before retracting that demand around five hours later. The app has already been banned in India for similar reasons. due to the app’s ties to China and fears that Americans’ private user data will end up in the hands of China’s Communist Party. The Trump administration is currently threatening to ban TikTok in the U.S. The timing of Snap’s test is interesting, of course. “We’re always experimenting with new ways to bring immersive and engaging content to our mobile-first Snapchat community,” a spokesperson told TechCrunch.
#SNAP CREATIVE KIT SNAPCHAT TIKTOK THEVERGE HOW TO#
This test was first spotted by social media consultant Matt Navarra, citing a post from Twitter user One photo being shared shows the pop-up in the app which explains how to navigate the new experience, while a video gives you an idea for the feel. And it’s almost disorienting to return to Snapchat or other apps where the horizontal swipe is used. But in the new experiment, a horizontal swiping motion - either to the left or right - will exit the experience, instead of moving you between Stories, as before.įor anyone who spends much of their time on TikTok, the vertical swipe now feels like a more natural way to move through videos. But because Stories can have multiple parts, users will still tap to advance through the Story, as before. The test is focused on content that’s published publicly to Snapchat Discover, not your friends’ private Stories. Snapchat says the feature is one of its experiments in exploring different, immersive visual formats for community content. The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical swiping motion - a gesture that’s been popularized by TikTok, where it allows users to advance between videos. Snapchat could be gearing up to more directly challenge TikTok.
0 kommentar(er)
